put a little kindness on your plate!

We're all about forgetting the rules when it comes to veganism and making eco-friendly choices easy. Let us guide you through a world of sustainable living in a playful and engaging way.

Your Journey Starts Here

  • I could never be vegan

    (said every vegan before they went vegan)

  • vegan in nyc

    you can make it there

  • vegan pantry staples

    no tofu necessary

Shop guides

Explore our favs

we are seasoned pros at doing this vegan thang - wanna know all the crap we love to use?

Join the plant-based revolution!

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